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Marcus O’Dair is a researcher, consultant and executive coach specialising in creativity and innovation. He has worked as a consultant for organisations including the British Council and Linux Foundation coached leaders from organisations including United Talent Agency and Arts Council England. He is also Associate Dean of Knowledge Exchange at University of the Arts London. He previously worked in the music industry. 


Marcus is the author of Different Every Time: The Authorised Biography of Robert Wyatt (Serpent’s Tail 2014) and Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018).

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