Marcus O’Dair is a researcher and consultant specialising in the responsible management of innovation. Marcus has a background in the music and media industries, having worked for clients including the Guardian and the BBC and performed at venues including the Pompidou Centre and the Royal Albert Hall. Marcus is the author of Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018) and Different Every Time: the Authorised Biography of Robert Wyatt (Serpent’s Tail 2014). He is currently Associate Dean of Knowledge Exchange and Reader in Innovation Management at University of the Arts London.