Marcus O’Dair is a writer, consultant and executive coach with a background in the music and media industries. He has worked for clients including the Guardian and the BBC; performed at venues including the Pompidou Centre and the Royal Albert Hall; and delivered training around the world from Accra to Amman. He is the author of Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018) and Different Every Time: the Authorised Biography of Robert Wyatt (Serpent’s Tail 2014). Marcus is currently Associate Dean of Knowledge Exchange and Enterprise at University of the Arts London.