Marcus O’Dair is a researcher, coach and consultant specialising in innovation and the creative economy. Marcus has a background in the music and media industries. He is currently Associate Dean of Knowledge Exchange and Reader in Innovation Management at University of the Arts London, where he has led projects worth over two million pounds. He is the author of Advancing Entrepreneurship and Innovation Research: Lessons from the Creative Industries (Edward Elgar forthcoming); Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018); and Different Every Time: the Authorised Biography of Robert Wyatt (Serpent’s Tail 2014). He has also worked around the world from Accra to Amman as a consultant and executive coach.