Marcus O’Dair is a writer, consultant and academic with an interest in creativity, innovation and entrepreneurship. His professional background is in the music and media industries.

 

Marcus is the author of Distributed Creativity (Palgrave 2019), about the impact of blockchain technology on the creative economy, and Different Every Time (Serpent’s Tail 2014), an authorised biography of the musician Robert Wyatt.

 

He is an Associate Dean of Knowledge Exchange at UAL.