frequently asked questions
How did I get into coaching?
I am lucky enough to have started my career with a decade in the creative industries. I got to write for the Guardian, broadcast on the BBC and play as a session musician with Passenger. I then released four acclaimed albums and performed at the Pompidou Centre and Royal Albert Hall as one half of Grasscut.
I went into higher education to help others have similarly rewarding experiences and avoid some of the mistakes I'd made myself. I soon realised that I loved helping people to learn. I also realised that Oscar Wilde was at least half-right when he declared: nothing that is worth knowing can be taught. We learn by doing and by reflecting on that doing. Slideshows are no match for actual experience.
Over time, I came to understand that my role wasn't to give answers - it was to create the conditions in which people could find out answers for themselves. At some point, I realised I was coaching.
Why is coaching effective?
In one sense, coaching is strikingly simple. Coaches help clients define goals and break them into manageable steps. And they hold them accountable for actually taking those steps by asking powerful questions and listening carefully to the answers. That's it.
The results, however, can be spectacular.
I have experienced this as a client: I am lucky enough to have been coached by Jonathan Passmore, and the results were transformative.
I'm happy to say I've seen it in clients too. One, for instance, had spent a decade and a half in an organisation he despised without applying for anything else. After three sessions, he was landing interviews for new jobs.
Another was regularly working until after midnight. Within a couple of months, she had regained work-life integration - and overcome a fear of public speaking into the bargain.
What makes me different?
Many coaches come from the corporate world, typically from HR. I come, instead, from the creative industries and higher education.
I have spent more than a decade teaching and researching creativity and innovation and associated concepts like leadership and maagement. As well as supporting creative and digital businesses in the UK, I've trained creative hub leaders in Ghana, music industry leaders in Jordan and cultural leaders from Mexico. And I’ve distilled the most key concepts into actionable tools and insights.
What are my credentials?
I have a PhD in collaborative creativity from Middlesex University; a PG Cert in executive coaching from the Institute of Leadership and Management; and a PG Cert in team coaching from Aston University. I'm also a member of the Association for Coaching.
This is in addition to over 20 years of leadership experience myself as a magazine editor, music manager and Associate Dean - from negotiating sync deals with HSBC and Google to running projects with organisations from Netflix and Nike to the NHS.
I have written books on creativity and innovation, including Different every time: the authorised biography of Robert Wyatt (Serpent’s Tail 2014), a Radio 4 book of the week, and Distributed creativity: how blockchain will transform the creative economy (Palgrave 2018).
I have also given talks on these subjects around the world from Thompson Reuters in New York to the King Fahed Cultural Centre in Riyadh and appeared on Radio 1, Radio 3, BBC 6 Music, the World Service and CNN.
I am a non-executive director of Enterprise Educators UK, the UK's leading membership network for enterprise educators, and the Featured Artists Coalition trade body - where fellow directors past and present include members of Blur, Radiohead, Pink Floyd, Primal Scream and The Fall.