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Marcus O’Dair is a researcher, consultant and executive coach specialising in creativity and innovation. 


Marcus has worked as a consultant for organisations including the British Council and the Linux Foundation and delivered training around the world from Jordan to Ghana. He has also coached Director and C-suite leaders from both start-ups and established organisations including United Talent Agency and Arts Council England. 


He is also an academic whose research focuses on the impact of blockchain and web3 technologies on the music industry. He is currently Associate Dean of Knowledge Exchange at University of the Arts London, one of the world’s leading creative universities, where he has led projects worth almost three million pounds. 


Earlier in his career, Marcus spent a period as a session musician with Passenger. As one half of Grasscut, he also released four acclaimed albums and performed at venues including the Royal Albert Hall and the Pompidou Centre. Marcus managed Grasscut as well as playing synths and double bass, organising European tours and landing syncs with the likes of Google and HSBC.


Marcus is the author of Different Every Time: The Authorised Biography of Robert Wyatt (Serpent’s Tail 2014), a book of the week on BBC Radio 4, and Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018). He has written for the Guardian, Times, Financial Times, Independent and Irish Times and appeared on Radio 1, Radio 3, BBC 6 Music, the World Service and CNN. He has also given talks around the world from Thompson Reuters in New York to the King Fahed Cultural Centre in Riyadh. 


Marcus is a non-executive director of the Featured Artists Coalition trade body and Enterprise Educators UK.

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