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Marcus O’Dair is a researcher, consultant and coach who specialises in creativity and innovation. 


Marcus is Professor (designate), and Associate Dean of Knowledge Exchange, at University of the Arts London, one of the world’s leading art and design universities. 


He has consulted for clients including the British Council and the Linux Foundation. He has delivered training to leaders - up to Managing Director and Executive Director level - around the world from Accra to Amman. And he has coached Director and C-suite leaders from organisations ranging from tech stat-ups to United Talent Agency and Arts Council England.


As well as numerous peer-reviewed journal articles, Marcus is the author of Different Every Time: The Authorised Biography of Robert Wyatt (Serpent’s Tail 2014), a book of the week on BBC Radio 4, and Distributed Creativity: How Blockchain Will Transform the Creative Economy (Palgrave 2018).


Earlier in his career, Marcus spent several years as a session musician with Passenger. He then released four acclaimed albums as one half of Grasscut, performing at venues including the Royal Albert Hall and the Pompidou Centre. He managed Grasscut as well as playing synths and double bass, organising European tours and landing syncs with the likes of Google, Nespresso and HSBC.


Marcus also spent time as a journalist, interviewing subjects ranging from Brian Eno and Ed Sheeran to Kevin Keegan and Noel Fielding for publications including the Guardian, Times, Financial Times, Independent and Irish Times


Marcus holds a PhD in collaborative creativity and a Postgraduate Certificate in executive coaching. He has given talks around the world from Thompson Reuters in New York to the King Fahed Cultural Centre in Riyadh and appeared on Radio 1, Radio 3, BBC 6 Music, the World Service and CNN. He is a non-executive director of the Featured Artists Coalition trade body and Enterprise Educators UK. 

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