Marcus O’Dair is a writer, consultant and academic interested in creativity, entrepreneurship and innovation management. He has a background in the music and media industries. In various roles and capacities, Marcus has worked with a range of partners including the British Council, Linux Foundation, the Guardian, the BBC, Nike and IBM. He is the author of a book about the potential impact of blockchain technologies on the creative economy (2019) and a biography of the musician Robert Wyatt (2014). He is currently an Associate Dean at University of the Arts London (UAL), one of the world’s leading art and design universities.